SimplySolved is a UAE-based
outsourced operations and advisory firm spanning accounting and tax, audit and
assurance, corporate services, employee management and payroll, ERP and Zoho
implementation, ISO certification, and digital marketing. The business is broader than a
traditional accounting practice and more operationally involved than a conventional
adviser.
It has substantive proof points: FTA-approved
Tax Agency status, ISO 9001, ISO 27001 and ISO 42001 certifications, local regulatory
fluency, documented delivery systems and long-standing client relationships.
Yet these strengths are not currently visible, coherent or distinctive at first
glance.
Competition is tiered, and it runs from the cheapest and least
branded up to the most credible. SimplySolved competes across the lower four. The fifth
is where credibility and brand actually live.
Foreign-origin businesses establishing or running a UAE presence.
They arrive not knowing local compliance, tax or payroll, and want the whole finance,
tax and admin function run to a professional corporate standard, with senior
attention, not a Big-4 junior at a premium. They buy on value and risk, not price.
Corporate standards, and senior attention, not a junior at a premium
Local fluency: how the UAE actually works, and how it all fits together
Systems and SOPs, so the know-how stays as employees come and go
A partner they can set up and forget, confident it will work
02Local professional & service firms
Who they are
Established local businesses up to around AED 50M and 50 people,
professionally run. Grouped by profession, because the compliance and the pain differ
by trade: legal, healthcare and clinics, consultancies and agencies, real estate, tech
and IT services, and finance-process outsourcers. Explicitly not manufacturing or
trading.
Tight controls, so nothing leaks and the numbers stay clean
Advice and reporting they can act on, not just bookkeeping
One partner who takes the whole thing off their plate
03Startups
Who they are
New ventures being built, from the first idea through to a funded
scale-up. What they need shifts as they grow, so they have to be set up right for a
long-term vision that varies, with the finance and admin run. The gateway is
legal-entity setup and structuring.
Told what they do not know: the obligations, the reliefs, the implications
The right set up from day one, fit for the stage they are at
Structured for the future they intend, not just the company today
Investor-grade from the foundation, so a raise costs nothing to clean up
The admin carried, when one person is already doing everything
04Niche & offering-based segments
Who they are
High-value, specialist offerings for specific types of customer:
high-net-worth individuals looking to create asset structures, a free-zone company
living on its 0% corporate tax status and wanting to ensure it is doing things
properly, a large company that suspects something in its tax position may not hold up
and wants an outside read before it becomes a problem.
Deep subject-matter expertise in structuring, tax and compliance
Complex, high-stakes work delivered to an excellent standard
A track record strong enough that the referral keeps coming
The underlying need is the same
Set up right at the outset. Run right, whatever changes.
Define and articulate a clear brand purpose, strong brand beliefs, and
a brand idea that will sit at the heart of the brand and embody everything it stands
for.
SimplySolved's creative identity and brand guidelines have to embody
the brand driver, covering the brand purpose, brand beliefs, brand idea, and the brand
story.
SimplySolved has to embody both sets of qualities.
A hybrid of the two.
Management consultancy
Global names, strong reputation, instantly recognisable
We would like the submission of three design directions, as outlined below. Each design direction presentation should include a description of the thinking behind it, and a few examples of applications, so we can get a sense of how the direction will expand. The full brand guidelines come later, once a design direction is confirmed.
Direction 01
Modern fresh take on existing logo
Covering both the brand mark and the word mark.
Brand mark
Word mark
Directions 02 and 03
Two fresh new directions
Work from what you know. There is no restriction on the kind of logo: a word mark on its own, or a word mark with a brand mark. Take the brand applications into account.
Stage two
Brand guidelines
These are the components to be covered.
01Brand components
What it covers
Logo and its components Wordmark, brand mark or icon if present. Proportions and safe space. Optimal and minimum logo size. Preferred placement. Use on primary and material backgrounds. Incorrect use.
Colour Primary and secondary colours, in CMYK, RGB, HEX and Pantone. Colour ratios as percentages, and colour gradient if applicable.
Typography Headline, subheadline, body text, notes. Size and ratio for visual balance. Text over photography if applicable.
Layout Grid, margins, spacing scale, and how it behaves on web, a slide, A4 and a social post.
02Graphic language and assets
What it covers
Graphic icons and their rules General for the service lines, segment specific, and call to action.
Graphical illustrations If applicable.
Frameworks
Charts and infographics
03Photography and imagery
What it covers
Photography principles and sourcing criteria
AI generated Prompts.
Photography colouring and tonality
Abstract textures If applicable to the design direction.
04Application
What it covers
Corporate stationery Business cards, letterheads, email signature.
Customer related Proposal template, PowerPoint template, invoice, cost estimates.
Marketing related Fact sheets, case study.
Office branding Basic.
Design tokens where possible: colour, type and spacing as JSON, plus a plain-text
brand context file. The marketing system is being built AI-enabled, and this is already a
client deliverable.
All design files are handed over in editable formats, so the work can be picked up
and continued. Not flattened exports.
The process
How we will work
Corporate identity
01ProposalDesigner to send proposal with cost and delivery timelines.
02Briefing sessionOnce proposals are confirmed, briefing session to answer any questions will take place.
03Client: two review sessionsReview sessions will provide feedback for design adaptation, and then final direction is confirmed.
The direction is confirmed
Brand guidelines
01Provide application requirement details
02Briefing sessionBriefing session to answer any questions.
03Client review sessionsFeedback in these sessions is not for design adaptations.
